Monday, March 1, 2010

Win a Laundry Room Makeover from Wisk® Laundry Detergent!

Is your laundry room plain and boring or a downright dungeon… more like a place you want to escape from (than to!)? For anyone desperate for a laundry do-over, help is on the way. Beginning March 1, Wisk® Laundry Detergent is teaming up with TV's Designing Spaces to "pimp-out" one laundry room in dire need of a face-lift as part of Wisk's® Pimp My Laundry RoomSM video contest.

To save your washed out laundry room, just submit a video of your makeover plea between March 1 and March 29, 2010 at The most deserving laundry room and homeowner will win a laundry room makeover including a new Whirlpool® High Efficiency (HE) washer and dryer, a year's supply of Wisk HE laundry detergent and a guest spot on a special makeover episode of Designing Spaces, scheduled to air this summer.

To bring the makeover magic to life, Wisk is marrying the laundry know-how of Whirlpool's DreamLaundry® Solutions team led by Bill Thomas with the design sensibilities of Emily Johnston, owner of EJ Interiors, a full-service design firm, and founder of the popular home design website, Material Girls Blog. "I think the laundry room is packed with potential and ready for its close-up," says Johnston. "From stylish accessories to new appliances, the laundry room provides a great canvas for self-expression in the home and I'm excited to team up with Wisk HE and Whirlpool to encourage people to upgrade their laundry room look."

According to Wisk, the first step to taking your laundry room from drab to fab is to re-think your laundry routine and Johnston has already done some of the work for you. She's come up with three new designs to help you find your inner makeover maven. Which one are you?

"The Wisk® Pimp My Laundry RoomSM contest is all about inspiring people to think differently about their laundry rooms. The new High Efficiency washing machines are a great place to start. They're sleek and stylish and can instantly upgrade your space," said Elisa Gurevich, Wisk Brand Manager. "Just make sure you use HE detergent to get the most out of your HE machine. HE detergents are specially formulated to work with HE machines. Using the wrong detergent can actually harm the machine and can keep your clothes from getting clean."

To enter the Wisk® Pimp My Laundry RoomSM contest, consumers are asked to submit a creative and compelling video telling which of Johnston's laundry room looks, Type A All The Way, Constantly Connected, or Livin' Large Lounge, best fits their own laundry personality – and why they deserve a laundry room makeover. Videos should not be longer than three minutes and no larger than 100MB. See official rules for contest details.

For more information about Wisk's® Pimp My Laundry RoomSM contest and for full contest rules please visit You can also learn more about Wisk HE laundry detergent and its availability at Wisk's Facebook Fan Page.

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