From celebrity wedding cakes and bakery delicacies to countless blogs and articles, it’s clear that the number of households looking for gluten free foods is on the rise. In fact, according to one dietary report, 25 percent of consumers expressed interest in gluten free foods and that number continues to grow.
Without sacrificing quality or taste, Chex® has taken the requisite steps to ensure products labeled as “gluten free” do not contain wheat, rye, barley, oats or crossbred hybrid of these grains. They also do not contain ingredients derived from these grains. Production locations assure that no cross-contact can occur during manufacturing and/or packaging. Gluten free products are also routinely analyzed to assure ongoing compliance with the FDA proposed regulation for “gluten free.”
With gluten-free Chex available in Honey Nut, Chocolate, Cinnamon, Corn and Rice varieties, the options are more readily available than ever before. The five gluten free Chex cereals have an approximate retail price of $2.99 to $3.29.
To verify that the cereal is gluten free, consumers are strongly encouraged to look for “GLUTEN FREE” on Chex cereal packaging. This label will appear near the ingredient declaration on the package side panel and on the front panel. It’s also important to note that Wheat Chex and Multi-Bran Chex are NOT gluten free cereals.
Please Note: Wheat Chex and Multi-Bran Chex are NOT gluten free.
Disclosure: Information provided by Pssst... Source: NPD Group Dieting Monitor, May 2010.